Australia and New Zealand have thriving gambling markets, thanks to a few land-based manufacturers that have made significant developments in the electronic gaming industry. Companies like I.G.T. and Aristocrat have put Australia and New Zealand on the map when it comes to gambling technology. In recent years, the two companies have moved into the online gambling market, and both have experienced a great deal of success.
I.G.T. first got its start in Australia’s gambling market during the 1980s. It was certainly not the most experienced name in the market, but quickly established itself as a reputable name in the gambling industry. Its S-Slot was a revolutionary device, using a microprocessor to power the game’s reels. During this time, I.G.T. also developed the world’s first progressive jackpot machine with a starting pot of $1 million. This was made possible by its wide-area jackpot network, linking machines across several casinos. This system was one of the first of its kind.
The company also managed to develop a wide range of themed poker and slot machines, which intrigued players across the nation. With the introduction of I.G.T.’s themed slots games, Australia’s gambling market was changed completely. I.G.T. started a new trend that would see all local developers creating slots games with inventive themes and designs.
After the turn of the century, I.G.T. decided to get involved in the online gambling market. It became one of the first Australasian-based gambling developers to begin creating online slots. This was a huge step for the country’s gambling market, and inspired other developers to follow suit. During I.G.T.’s time in the online gambling market, the company has made some significant strides. Many of I.G.T.’s online titles are recreations of its most popular land-based games. This has certainly given the company a leg-up on other operators, as it has an existing fan based in the offline gambling world.
Aristocrat has made a similar transition into the online gambling world. The company is the oldest gambling operator in Australia, with over 50 years of experience developing poker machines and casino games. The company has created some of the country’s most iconic pokies, and provides over 80% of the electronic gaming devices to Australia’s gaming clubs.
It wasn’t until after I.G.T entered the online gambling market that Aristocrat decided to follow suit. The company took a similar approach by re-releasing its most popular land-based slots in the online gambling world. 5 Dragons was the first Aristocrat game to make its debut online and has seen a great of success. The game saw so much success that Aristocrat has also launched it as a mobile game in iTunes App Market.
Jessica Brinn, expert on gaming in New Zealand.